Big Data Marketing Technology Travel 
Paul Hobcraft
SEPTEMBER 27, 2017
They are not yet at the point of being digitally effective to turn what they have into real competitive advantage as they lack the capabilities in big data analysis and those algorithms that reveal ground-breaking innovations, Are they hanging on in the belief they will become digitally transformed eventually or just deluding themselves?
Thinkers360 - Thought Leader Interviews
MARCH 22, 2024
Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008.
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Paul Hobcraft
APRIL 1, 2018
It can be related to your travel to make it less complicated, more integrated in design so when you undertake a journey you have a collective knowledge of where you are going, the way you are travelling; in purchases of the travel tickets, hotel choice, and suggestions of where to eat and visit on your trip.
Jeffrey Phillips
FEBRUARY 18, 2019
While the implementation of new technologies is interesting and challenging, and creating new products and services is daunting, at least you can still do that primarily if not exclusively in your existing business model. The supply chain will be under increasing pressure to reduce costs while increasing technology and flexibility.
Paul Hobcraft
JUNE 3, 2019
Much of our innovation work today is caught up in out-of-date information, poor and inadequate data, restricted research and limited market understanding. This being ‘digitally connected’ can provide the catalyst to a greater level of innovative solutions that are far more aligned to customer and market needs.
Jeffrey Phillips
DECEMBER 1, 2016
I thought it would be interesting to take a step back and place the discussion of ecosystems and innovation in context by examining the history of innovation, to demonstrate why ecosystems and platforms become important as a market or industry matures, and why innovators must engage ecosystems and platforms as they compete in a market.
mjvinnovation
JULY 6, 2020
To achieve that, it is fundamental to have cultural proximity, proficiency in the language, and a perfect understanding of the market. Market knowledge. Knowing the market and passing this knowledge on to the team makes all the difference when it comes to designing strategies – and executing them too, of course!
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