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The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

However, bigger isn’t always better when it comes to innovation. Large enterprises often lose their agility due to organizational inertia and bureaucracy. Beware the Lure of Sophisticated Systems In an effort to match larger competitors, some startups integrate complex software systems and infrastructure too early.

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Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

In this blog, we will explore how to use Design Thinking to score leads in a B2B environment, and why this approach can be a game-changer for your sales strategy. Step 3: Brainstorm Potential Solutions With the problem defined, it’s time to brainstorm potential solutions. Click Here Blog Subscrition Here Email*

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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

In this blog you’ll find practical tips for unifying sales and marketing functions using Design Thinking. This could include brainstorming sessions, group exercises, and idea sharing. This can include blog posts, white papers, case studies, videos, and social media content. Blog Subscrition Here Email*

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

In this blog post, we’ll walk through key steps that a sales leader should take to establish sales in a new market, including conducting market research, designing a sales plan, building the right sales team, and establishing key partnerships. Encourage brainstorming and out-of-the-box thinking.

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Blending Metrics and Empathy with Design Thinking: The New Paradigm in Leadership

Tullio Siragusa

For example, a metrics-driven leader may set a specific revenue growth target, track sales data weekly, and consistently review performance metrics to rally the team to hit established goals. Ideate and Prototype: Advocate for a culture of brainstorming, experimentation, and iteration.

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Recession Proof Your Business the Design Thinking Way

Tullio Siragusa

To fuel this phase, you can use tools such as landscaping, mind-mapping, brainstorming and post-it notes. This step can be improvised, redesigned, or even rejected through a series of critiques and reviews. Blog Subscrition Here Email*. There is no room for egos in this phase.