Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines
BrainZooming
APRIL 21, 2017
For an airline, determining the correct way for a gate agent to manage boarding, or for a flight attendant to interact with passengers, are both elements of managing an internal brand team. Here are three internal branding weak spots the United incident highlights. Anticipating Flexibility in a Rules-Oriented Culture.
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