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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

For an airline, determining the correct way for a gate agent to manage boarding, or for a flight attendant to interact with passengers, are both elements of managing an internal brand team. Here are three internal branding weak spots the United incident highlights. Who Is Your Internal Brand Team?

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Strategic Thinking Exercise – A SWOT Analysis to Push Thinking

BrainZooming

In this case, the letters in the SWOT analysis name still stand for strengths, weaknesses, opportunities, and threats. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas. What are WEAKNESSES relative to: Delivering the product attributes and performance most important to customer s?

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Strategic Thinking Exercises – 3 Responses to New Ideas

BrainZooming

While this constraint may seem (and actually be) ridiculous, it shaped how the Brainzooming method developed. What this suggests for you is that when working with a team, you don’t necessarily have to be ready to respond by saying ideas and concepts are good or bad. Strategic Thinking Exercises – 3 Responses to New Ideas.

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Strategic Thinking Exercise – Use a New SWOT Nobody Expects

BrainZooming

Here is a way you can turn a typical strategic thinking exercise into something new and fun that both adds variety to your strategy meeting AND could trigger some new ideas to get our strategy out of a rut! It highlights your organization’s strengths, weaknesses, opportunities, and threats. Are you up for changing that? .

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5 Employee Engagement Ideas When Turnover Is High

BrainZooming

I debuted a presentation on “Results – Creating Strategic Impact,” our mini-book on employee engagement ideas to boost an organization’s strategic thinking. The mini-book focuses on the tremendous value when an organization finds ways to strategically solicit employee insights and perspectives to shape its strategic thinking.

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Why a Thought Leadership Strategy Isn’t What Your Brand Needs

BrainZooming

While I’m sure it was a completely sincere gesture, I think pursuing a thought leadership strategy isn’t something a brand or an individual shouldn’t do. My personal antipathy toward thought leadership strategy stems from a moment during corporate life. Employee Leader Strategy. Help employees develop as leaders.

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Strategic Thinking – 16 Ideas for Creating an Entrepreneurial Environment Inside Your Company

BrainZooming

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Building the Team. Expect turnover in the team. Defining Success.