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The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

This ability to adapt and innovate in a scrappy, resourceful way is often the fuel behind revolutionary ideas and game-changing products. Nurture a culture of healthy questioning, risk-taking and continuous learning. Have employees regularly brainstorm ideas outside their domain. This hands-on approach fuels innovation.

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The Nuanced Art of Leadership: When to Step in and When to Guide

Tullio Siragusa

Knowing When to Intervene: Tips and Examples Every situation is unique, and the ability to discern when to step in and when to let team members handle matters is a testament to effective leadership. This is the balance great leaders skillfully strike.

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

The brand image might be the tip that’s visible, but beneath lies a colossal structure of values, actions, and ethos. Brainstorm ways to bridge the gap between the current and the aspirational personality. Airbnb’s “Live There” campaigns further solidified its brand personality of local, authentic experiences over touristy trips.

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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

This approach often results in cultural clashes and conflicts between the two organizations. In this blog you’ll find practical tips for unifying sales and marketing functions using Design Thinking. This could include brainstorming sessions, group exercises, and idea sharing.

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The Most Effective Quality to Enable Sales Success Is Empathy

Tullio Siragusa

Here are some tips on how to use Design Thinking to drive sales: Start by understanding your customers and their needs: This involves conducting research to gather insights about their preferences, behaviors, and pain points. Check out one of my previous blogs for tips on how to increase your empathy. Conclusion.

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15 most important Innovation Theories your company should be using

Idea to Value

The TRIZ acronym comes from it’s original Russian name, and in English it is often referred to as a “theory of inventive problem solving” or TIPS. However, there are more effective ways to innovate, as you will see further down this list. Suggested reading: 14 – Building a Culture of Innovation.

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