Lead Scoring in B2B Sales: Transforming the Process with Design Thinking
Tullio Siragusa
FEBRUARY 6, 2023
Step 3: Brainstorm Potential Solutions With the problem defined, it’s time to brainstorm potential solutions. For example, you may discover that certain criteria are not as effective as you thought, or that you need to adjust the values assigned to each. Test it with a small group of leads and gather feedback.
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