Leaders will invest less in transformational innovation due to fears over the economy
Idea to Value
FEBRUARY 6, 2023
With fears over the economy and news of major layoffs across industries as companies try to cut costs, innovation teams and leaders now expect that more of their focus will once again be on incremental “core business” innovations. Data for 2023 shows that trend is reversing. However, it might be the right thing to do.
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