BrainZooming

MARCH 21, 2016

I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference.

Engagement 40

Engagement Strategy Strategy eBook 40

Boxes and Arrows

NOVEMBER 17, 2015

Yet at conference after conference, I meet designers at firms talking about their struggle for influence. The key is being willing to collaborate and get outside of our comfort zone. Embracing marketing is a powerful way designers can lead product strategy. Wrong.” – Bradford Shellhammer.

Underperforming Technical Team 94

Underperforming Technical Team Software Review Roadmap Design 94

BrainZooming

DECEMBER 2, 2015

Yet, discussions and presentations at a brand strategy conference indicate many brands act as if “nearly simultaneously” is sufficient. A brand starts by understanding what the market perceives about it and how much latitude it has to change. Actively engage stakeholders in strategy AND implementation success.

Strategy 40

Strategy Strategy Engagement Marketing 40

BrainZooming

SEPTEMBER 13, 2016

I’m scheduled for a background interview today on creating a thought leadership strategy. The eBook came from a workshop someone did at a conference I’ve spoken at many times. We have also never pitched a client on developing a thought leadership strategy or influencer marketing program.

Leadership 40

Leadership Strategy Strategy Underperforming Technical Team 40

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. You don’t know how to get a UPC code attached to a new product?

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

BrainZooming

JULY 6, 2017

I delivered a keynote on the importance of collaborative internal branding during the SMC3 2017 Connections conference. The talk prompted several conversations about the distinctions between branding strategy and advertising. Advertising relates to marketing strategy. via Shutterstock.

Strategy 15

Strategy Strategy Comparison Conference 15