Innovation Excellence

FEBRUARY 19, 2017

Anxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design and sales.

Product Strategy 41

Product Strategy Strategy Strategy Conference 41

BrainZooming

MARCH 21, 2016

I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference.

Engagement 40

Engagement Strategy Strategy eBook 40

Boxes and Arrows

NOVEMBER 17, 2015

Yet at conference after conference, I meet designers at firms talking about their struggle for influence. Whether the customer is an individual consumer or an internal partner, your success depends on communicating what a product is and why someone should care. If you can’t sell a feature, maybe you shouldn’t build it.

Underperforming Technical Team 94

Underperforming Technical Team Software Review Roadmap Design 94

Peer Insight

FEBRUARY 20, 2020

Disruption of markets worldwide has proven that speed is an important attribute of strong innovators. Companies that are built for speed can react quickly to changing preferences and competitors’ moves in the market, manifesting in greater potential to boost top and bottom lines. . Clearly frame the objective and guardrails .

Project 52

Project Innovation Product Strategy Strategy 52

Boxes and Arrows

APRIL 13, 2017

Today, digital products like apps and sites require marketing. This is also a great opportunity to do market research. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Also, it’s fun as heck!

Video 57

Video Conference Artificial Inteligence Design 57

BrainZooming

DECEMBER 2, 2015

Yet, discussions and presentations at a brand strategy conference indicate many brands act as if “nearly simultaneously” is sufficient. A brand starts by understanding what the market perceives about it and how much latitude it has to change. Actively engage stakeholders in strategy AND implementation success.

Strategy 40

Strategy Strategy Engagement Marketing 40

BrainZooming

SEPTEMBER 13, 2016

I’m scheduled for a background interview today on creating a thought leadership strategy. The eBook came from a workshop someone did at a conference I’ve spoken at many times. We have also never pitched a client on developing a thought leadership strategy or influencer marketing program.

Leadership 40

Leadership Strategy Strategy Underperforming Technical Team 40