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Creating Innovation Connections as the Customer Advocate

IdeaScale

These insights can become the inspiration sparks of your group’s creative thinking. The strong customer advocate knows the landscape, keeps customers top-of-mind, represents the “voice of the customer”, sets expectations around customer value, supports open innovation with customers, and keeps future customers in mind.

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Top 10 must-read books on Innovation

hackerearth

Frans Johansson, a Swedish-American entrepreneur, introduces the concept of “intersection of ideas,” which results in path-breaking innovations. He believes diverse teams with an array of perspectives should collaborate to bring ideas from various fields to create the Medici Effect. The Innovator's Dilemma by Clayton M.

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