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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? The early bird catches the worm … ? There are proponents of both camps.

Strategy 257
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Discontinuous Innovation: Transforming Industries & Creating New Markets

Qmarkets

The power of discontinuous innovation lies in its ability to transform not just business operations but also market landscapes, offering immense opportunities for companies that dare to lead the charge. In the book, Christensen distinguishes between two types of innovation: sustaining innovation and discontinuous innovation.

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On the Origin of Companies

David Marks

In the book Charles Darwin described a natural selection process favoring individuals and species who, due to a lucky collection of redeeming features, were better suited to their environment than less fortunate peers. By comparison, the concept of survival of the fittest in the corporate world is much less mysterious or controversial.

Company 40
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On the Origin of Companies

David Marks

In the book Charles Darwin described a natural selection process favoring individuals and species who, due to a lucky collection of redeeming features, were better suited to their environment than less fortunate peers. By comparison, the concept of survival of the fittest in the corporate world is much less mysterious or controversial.

Company 40
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Ideate or Deteriorate – Why Companies Must Learn How To Be Innovative to Achieve Major Growth

Qmarkets

All this changed however, with the popularisation of the internet, and since then there have been hundreds of different companies which have sought to profit by facilitating communication using this network. One of the first companies to offer their own chat service was Yahoo, who launched Yahoo Pager in 1998. Picture Perfect?

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The AQX Series: A Convergence of Internal and External Data for 360 Analytics

Anaqua

In the third post of our blog series, we spoke with Vincent Brault, Senior Vice President of Product and Innovation, about the importance of analytics and how new technology is helping to reshape its use in the IP industry. The industry started with mostly automotive companies, and now technology and insurance companies are getting involved.

Data 58
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Urgent Message for CMOs of Challenger Brands

Brunner

The result of that impact has revealed where businesses have significant gaps in digital readiness (especially challenger brands that may be at a competitive disadvantage with digital investment and scale). Do you have a deep understanding of customer interactions with your brand/company, including mobile/social touchpoints?