BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Not sure what the right marketing language is?

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

Peer Insight

FEBRUARY 20, 2020

Disruption of markets worldwide has proven that speed is an important attribute of strong innovators. Companies that are built for speed can react quickly to changing preferences and competitors’ moves in the market, manifesting in greater potential to boost top and bottom lines. . Clearly frame the objective and guardrails .

Project 52

Project Innovation Product Strategy Strategy 52

Boxes and Arrows

NOVEMBER 17, 2015

Yet at conference after conference, I meet designers at firms talking about their struggle for influence. Designers yearn for a world where companies depend on their ideas but usually work in a world where design is just one voice. Embracing marketing is a powerful way designers can lead product strategy.

Underperforming Technical Team 94

Underperforming Technical Team Software Review Roadmap Design 94

Boxes and Arrows

APRIL 13, 2017

Today, digital products like apps and sites require marketing. This is also a great opportunity to do market research. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Also, it’s fun as heck!

Video 57

Video Conference Artificial Inteligence Design 57

BrainZooming

SEPTEMBER 13, 2016

I’m scheduled for a background interview today on creating a thought leadership strategy. The eBook came from a workshop someone did at a conference I’ve spoken at many times. My personal antipathy toward thought leadership strategy stems from a moment during corporate life. What to do? Mike Brown.

Leadership 40

Leadership Strategy Strategy Underperforming Technical Team 40

BrainZooming

JULY 6, 2017

I delivered a keynote on the importance of collaborative internal branding during the SMC3 2017 Connections conference. The talk prompted several conversations about the distinctions between branding strategy and advertising. Advertising relates to marketing strategy. via Shutterstock.

Strategy 15

Strategy Strategy Comparison Conference 15

Acuvate

SEPTEMBER 2, 2023

This trend has been observed during this year’s IoT conference in Barcelona. Perhaps the greatest challenge the IoT marketeers might face in the not-too-distant future as the hype dies, is the term IoT disappearing into the ‘plumbing’ along with previously hyped paradigms like networking and cloud.

Technical Review 52

Technical Review Data Software Review Industry 52