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12 Resources to Lead a Strategic Planning Process When You’re New

BrainZooming

Someone downloaded a free Brainzooming strategy eBook, noting his biggest strategy challenge is “how to do a strategic planning process when you are new.” ” That question relates to something we do all the time: walk into a new client in an unfamiliar industry to design and facilitate a strategic planning process.

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3 Big Differences between Branding Strategy and Advertising

BrainZooming

The talk prompted several conversations about the distinctions between branding strategy and advertising. I surprised several attendees by discussing branding strategy as a fundamental element of business strategy for any organization. 3 Big Differences between Branding Strategy and Advertising. Enjoy this resource?