First-Mover or Fast-Follower: Which is the right innovation strategy for you?
Idea to Value
APRIL 12, 2022
In comparison, of the companies which were fast followers in those categories (and which entered on average 13 years after the pioneers), only 8% failed. Probably the most important study of first mover advantage came in 1993, when Golder & Tellis analysed 500 companies across 50 product segments.
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