Boxes and Arrows

JANUARY 7, 2013

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. Marketing stakeholders (such as marketing executives and most product managers) are usually responsible for promoting the company’s brand, identifying new market opportunities and products that could address them, or both.

Marketing 43

Marketing Guidelines Underperforming Technical Team Design 43

BrainZooming

NOVEMBER 13, 2015

It was only after pulling into the parking lot at Kris and Kate’s Ice Cream Treats on the return trip that something even more incredible than the building’s design jumped out: the best brand promise ever. Support and guidelines instead of rules for employee behavior? “If you can think it, we can make it.”

Strategy 40

Strategy Strategy Guidelines Engagement 40

Qmarkets

JULY 8, 2017

Can guidelines for innovation be created? Companies are realizing that all their personnel can help contribute to the ideation process – not just a designated few. Other companies are going even further afield and turning to their customers or the general public to help them solve problems and create new products. .

Survey 40

Survey Innovation Crowdsourcing Idea Management 40

Qmarkets

APRIL 24, 2017

Can guidelines for innovation be created? Companies are realizing that all their personnel can help contribute to the ideation process – not just a designated few. Other companies are going even further afield and turning to their customers or the general public to help them solve problems and create new products. .

Survey 40

Survey Innovation Crowdsourcing Idea Management 40