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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

However, the advertising and communications industry is highly competitive and faced with a threat from self-service technology companies such as Marketo, Pardot, Hubspot, Persado, Ayboll, Shopify, Magento, BigCommerce, Hootsuite, Buffer and Sprout Social.

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Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

The Attention Economy: A New Paradigm In this era of digital saturation, the concept of the attention economy has emerged as a new paradigm, fundamentally changing how businesses approach marketing and engagement. It’s not simply about who shouts the loudest; it’s about who can engage consumers in the most meaningful and memorable way.

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Cutting EDGE Innovation: How FORVIS set up for Idea Management Success

Qmarkets

I recently sat down with two of the innovation leaders responsible for the success of FORVIS’ idea management platform, Denny Ard and John Yoo, to learn about why they needed it, and how they’ve managed to achieve such excellent engagement levels so soon in their journey.

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Navigating the Future of Work: The Importance of Adaptability and Continuous Learning

Tullio Siragusa

The Need for Innovation In today’s competitive business landscape, innovation is crucial for success. Engage in Lifelong Learning Commit to lifelong learning by actively seeking out opportunities to expand your knowledge and skills. Break down your goals into smaller steps and track your progress.

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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. Employees become mere executors of orders, leading to a lack of engagement and motivation.

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Manoj Khanna

Innovation 360 Group

My experience spans across technology-enabled strategy and implementation to enable organizations (finance, banking, insurance, retail, telecom, logistics, healthcare) create value, take out cost, and develop competitive advantage. Agile Engineering Practices. Education: MS, Software Engineering. DevOps Practices.

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Tackling Digital Transformation Challenges with Ease: Strategies for Success

Tullio Siragusa

Tackling Digital Transformation Challenges with Ease: Strategies for Success The digital transformation journey is essential for businesses to remain competitive and relevant in today’s fast-paced, technology-driven world. Engage key stakeholders from across the organization to ensure their support and commitment.