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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

However, the advertising and communications industry is highly competitive and faced with a threat from self-service technology companies such as Marketo, Pardot, Hubspot, Persado, Ayboll, Shopify, Magento, BigCommerce, Hootsuite, Buffer and Sprout Social. This includes strategic planning, creative development, and market insights.

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Maximizing Venture-Backed Company Success: The Importance of VC Investment in Operating Partners

Tullio Siragusa

Operating partners are experienced industry professionals who work alongside portfolio companies to provide operational and strategic support. Operating partners or fractional CxOs typically have a wealth of experience in a specific industry and can help startups navigate the unique challenges of that industry.

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Key Technology Trends to Watch in 2023: From AI and 5G to Quantum Computing and Cybersecurity

Tullio Siragusa

The Trends Artificial Intelligence and Machine Learning AI and ML are expected to continue to be integrated into a wide range of industries, from healthcare to finance to retail, to improve efficiency and productivity. VR and AR technology have the potential to change the way we interact with computers and the world around us.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Advertise job openings in relevant industry publications and online job boards. This can be done through regular communication, attending industry events, or participating in joint projects. This means being willing to adapt to the unique characteristics of the new market, such as the cultural norms, buying habits, and competition.

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Design Thinking for Startup Sales Success: A Step-by-Step Guide

Tullio Siragusa

Other challenges that startups may face when it comes to sales include competition from larger companies, limited brand recognition, and difficulty in differentiating their products or services from those of their competitors. Want a White Paper on How to Improve your GTM Tactics?

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Revolutionizing Sales Pipeline Management with Artificial Intelligence

Tullio Siragusa

AI can also be used to compare contracts with previous versions, industry standards, and legal regulations to ensure compliance. AI can also be used to monitor competitors’ pricing strategies; this can help sales teams adjust their pricing strategy to remain competitive in the market.