How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era
Tullio Siragusa
FEBRUARY 13, 2023
However, the advertising and communications industry is highly competitive and faced with a threat from self-service technology companies such as Marketo, Pardot, Hubspot, Persado, Ayboll, Shopify, Magento, BigCommerce, Hootsuite, Buffer and Sprout Social. This includes strategic planning, creative development, and market insights.
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