Remove Competition Remove Leadership Remove Marketing Remove Social Innovation
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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

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Embracing the Future: Fractional Executives and Generative AI

Tullio Siragusa

This model is particularly beneficial for startups and small to medium-sized enterprises (SMEs) that require strategic leadership but may not have the resources to support a full-time executive position. Externally, AI can scan industry reports, market trends, and competitor strategies to identify forces affecting organizational goals.

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Creating Urgency: A Key to Success in Sales

Tullio Siragusa

The Importance of Urgency in Sales In a competitive market, hesitation can be costly. Aligning with Market Dynamics: The pace of business is ever-increasing. Being able to react quickly to changes in the market or customer needs ensures that opportunities are not lost to more agile competitors.

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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. Result: This empathetic redesign led to increased market share and strong customer loyalty.

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11 female innovation leaders share their definition of innovation

Idea to Value

To do it for real requires ideation, of course, but then incubation (going from an idea to something you could get customer feedback from) to acceleration (bringing the new thing to market). What simple thing can a company do to change their conversation / perspective about innovation? What is your definition of “innovation”?

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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

From the onset of marketing in the 1950s to today, we’ve seen clear transformations. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced. market with sustainable energy products. However, amidst this tech-driven evolution, a new paradigm is emerging.

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Intrapreneurs

eZassi

Why You Need Innovation Management Intrapreneurs promote innovation through their new ideas for business, and Innovation Management is the strategic process that efficiently moves their ideas to faster implementation. The leadership of an organization should have a system in place to accept, rank, and channel ideas.