BrainZooming
OCTOBER 11, 2016
In this case, the letters in the SWOT analysis name still stand for strengths, weaknesses, opportunities, and threats. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas. What are WEAKNESSES relative to: Delivering the product attributes and performance most important to customer s?
BrainZooming
APRIL 5, 2016
In my corporate days, I was dispatched to work with competitive companies our corporation purchased. Since all the companies competed with one another, each one needed to determine its own business strategies. While this constraint may seem (and actually be) ridiculous, it shaped how the Brainzooming method developed.
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Boxes and Arrows
NOVEMBER 17, 2015
Design itself is a product. Developers own the code, business owns the proposition, yet design is considered a “service.” One opportunity for designers is to “own” the future, to use their unique skills to document and maintain the future state of the product. “If Incubate ideas with visuals. UX ideology can hurt also.
Taivara
JULY 23, 2018
If you have teams close to customers, working in the field, using your product everyday – they’ll often be a great source for early indicators of where existing products are missing the mark. As product managers or entrepreneurs, curiosity will ensure we always have a plan B. Good ideas often look bad.
Boxes and Arrows
JANUARY 7, 2013
If they’ve just spent hundreds of thousands of dollars on market research that doesn’t provide the answers you need, you also have the potential to make them look bad. The more brand-focused questions are things a visual or industrial designer will particularly want to know, though the answers can prove useful to the whole team.
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