Measuring Innovation Performance
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nding new and better ways to serve customers well, which can confer a. Measuring innovation performance Our innovation campaigns prove that there is a way to. measure innovation performance. INTRODUCTION Constantly ?nding competitive advantage or be a USP, is what drives every organization. Innovation-active ?rms rms have higher sales pro?tability tability and productivity, increased. turnover growth, and higher employment growth. Along with balancing the innovation.
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