Creative Process Document Idea Generation Project 
Idea Champions
OCTOBER 5, 2017
Well, this phenomenon also applies to a company's ideation process. If your Account Services department (or whoever writes project briefs) delivers vague, incomplete, or hard-to-read briefs to your "creatives", you got trouble in River City. And because they don't, many awesome ideas never get planted in your garden.
Idea Champions
DECEMBER 10, 2018
Well, this phenomenon also applies to a company's ideation process. If your Account Services department (or whoever writes project briefs) delivers vague, incomplete, or hard-to-read briefs to your "creatives", you got trouble in River City. And because they don't, many awesome ideas never get planted in your garden.
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Idea Champions
APRIL 10, 2019
Well, this phenomenon also applies to a company's ideation process. If your project briefs are vague, incomplete, or non-existent, you have just complicated the situation. Curiously, most companies do not have any kind of dependable process in place for leveraging this naturally occurring idea generation phenomenon.
Idea Champions
JUNE 30, 2016
Just like a gardener needs a hose without holes to water their plants, so do the creative people in your organization need a hole-free way to bring their ideas to fruition. Spontaneous idea generation is great. So are brainstorming sessions, late night noodling, and creative off-sites. That's not the problem.
Idea Champions
SEPTEMBER 6, 2016
Well, this phenomenon also applies to a company's ideation process. If your Account Services department (or whoever writes project briefs) delivers vague, incomplete, or hard-to-read briefs to your "creatives", you got trouble in River City. And because they don't, many awesome ideas never get planted in your garden.
Idea Champions
APRIL 23, 2017
Just like a gardener needs a hose without holes to water their plants, so do the creative people in your organization need a hole-free way to bring their ideas to fruition. Spontaneous idea generation is great. So are brainstorming sessions, late night noodling, and creative off-sites. That's not the problem.
Idea Champions
FEBRUARY 10, 2017
Just like a gardener needs a hose without holes to water their plants, so do the creative people in your organization need a hole-free way to bring their ideas to fruition. Spontaneous idea generation is great. So are brainstorming sessions, late night noodling, and creative off-sites. That's not the problem.
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