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Creating Innovation Connections as the Customer Advocate

IdeaScale

These insights can become the inspiration sparks of your group’s creative thinking. Bezos took a strong stand that the company must not create a business strategy designed only to protect their existing business when their customers clearly wanted something else. Support staff to engage in open innovation with customers.

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Top 10 must-read books on Innovation

hackerearth

This 2005 book is an excellent read to understand how corporations can tap into their potential and foster an innovation culture. A Handbook of Creative-Thinking Techniques by Michael Michalko is a fun book on how to come up with unique ideas and channelize them in your business and personal lives.

LEAN 12