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How Vodafone produced service innovation from their marketing campaign

Be-novative

The multinational telecommunication company had novel thoughts for revamping the marketing plans for its youth-focused package, Vodafone You. Together with Be-novative , the online platform built for collective creativity , their open innovation campaign was birthed. very fitting. 525 ideas were produced in 16 days.

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Next-Level Customer Loyalty: The Lock-In Effect – Business Model Inspiration #7

whataventure

Enjoy the following business model strategy to boost your creativity. The telecommunication industry has been overwhelming new customers with increasingly favorable offers, while loyal customers have been neglected. Contrary to the trend, T-Mobile designed a campaign in Austria called “Loyal ? What is customer loyalty?

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The Innovation Stack

The Inovo Group

A third model – the knowledge/flow model – offers an alternative perspective and approach to designing and building an innovation system. These games are arguably the leading edge of many new software technologies (including AI) and can provide insight into how the future design and construction of innovation systems may unfold.

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How to Avoid Innovation Theater: The Six Decisions To Make Before Establishing an Innovation Outpost

Steve Blank

Evangelos and I are working on what we hope will become a book about the new model for corporate entrepreneurship. Including “startup-driven” in the corporate portfolio may make sense if a company: Is being disrupted now, as is happening in many IT, print, retail and telecommunications corporations.

How To 38
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How to Avoid Innovation Theater: The Six Decisions To Make Before Establishing an Innovation Outpost

Corporate Innovation

Steve and I are working on what we hope will become a book about the new model for corporate entrepreneurship. Including “startup-driven” in the corporate portfolio may make sense if a company: Is being disrupted now, as is happening in many IT, print, retail, and telecommunications corporations.

How To 67
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How to Avoid Innovation Theater: The Six Decisions To Make Before Establishing an Innovation Outpost

Corporate Innovation

Steve and I are working on what we hope will become a book about the new model for corporate entrepreneurship. Including “startup-driven” in the corporate portfolio may make sense if a company: Is being disrupted now, as is happening in many IT, print, retail, and telecommunications corporations.

How To 67
article thumbnail

How to Avoid Innovation Theater: The Six Decisions To Make Before Establishing an Innovation Outpost

Corporate Innovation

Steve and I are working on what we hope will become a book about the new model for corporate entrepreneurship. Including “startup-driven” in the corporate portfolio may make sense if a company: Is being disrupted now, as is happening in many IT, print, retail, and telecommunications corporations.

How To 40