Tullio Siragusa

SEPTEMBER 25, 2023

Airbnb underwent a significant rebranding process that aimed to shift its identity from merely being a travel accommodation facilitator to a more comprehensive brand built around belonging, trust, and sharing. However, over time, Airbnb succeeded in positioning itself as a brand focused on community, belonging, and unique travel experiences.

Design Thinking 118

Design Thinking Tips Design Training 118

Be-novative

APRIL 15, 2021

Starting off as an innovation and ideation platform and with the many years of experiences and the covid related restrictions moving everyone into remote work discovering that it is more and more a workshop-facilitation and collaboration platform. Climate change reminds us to consider carefully when it is really necessary to travel.

How To 52

How To Design Thinking Tools Collaboration 52

Be-novative

APRIL 21, 2021

They will need to start working on the project earlier on, within the innovation phase, facilitating ideation and using design thinking techniques to ensure that the best ideas are chosen and are developed into products that generate value through the right project management approaches”. DIGITALISATION?—?The FACILITATORS?—?may

Trends 52

Trends Project Design Thinking Ideation 52