Remove Crowdsourcing Remove Data Remove Marketing Remove Product Innovation
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Crowdsourcing vs. Focus Groups: A Comparative Review

IdeaScale

Crowdsourcing is a favored method of gathering data for product innovation. Anyone can quickly and easily gather data. As they say, “Data is the new oil.” Companies use crowdsourcing for product innovation and focus groups for market research to gather the most relevant and useful data.

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New Year’s Resolution: Catch Up on These Must-Read Innovation Blogs from 2019

IdeaScale

Are you looking for ways to take your innovation strategy to the next level in 2020? Check out our top innovation blogs from 2019 for tips on transforming your product, process, market, and more. Brainstorming is where innovation and product development strategy begin, but sometimes you need a little push to get started.

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Rule Breaking Series #3: Pilot Test Your Innovations

Flying Fish Lab

What if you accepted the first iteration of the idea and went straight to market without exploring how else it could develop? We test our “what if” in brand and product innovation through a process known as pilot testing. Get feedback from the market Launching focus groups is a traditional way to get feedback from users.

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Rule Breaking Series #3: Pilot Test Your Innovations

Flying Fish Lab

What if you accepted the first iteration of the idea and went straight to market without exploring how else it could develop? We test our “what if” in brand and product innovation through a process known as pilot testing. Get feedback from the market Launching focus groups is a traditional way to get feedback from users.

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How to Build the Ultimate Crowdsourcing Platform: Qmarkets’ New VP of Product Discusses Creativity and Innovation Management

Qmarkets

Sivan Leshem joined Qmarkets in 2011 as a project manager, before going on to manage the product delivery department during a period which would see Qmarkets grow into a leader within the idea management market. Most recently Sivan has stepped into the role of Vice President of Product.

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Innovation Through Crowdsourcing and AI

Innovation Excellence

It takes a cross-sectional skill set to successfully implement good AI, and in order to do so, companies need to both understand their consumers’ motivations and capitalize on them using the right tools.

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Spotlight: Forbes

Planview

AT&T investing $44 million in seed money based on ideas they generated in Spigit for global marketing campaigns, new service plans, and apps. The ultimate takeaway here is that crowdsourced innovation is an invaluable tool for companies to use to future proof their businesses. Key takeaways.