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Digital transformation marks the demise of product innovation

Jeffrey Phillips

For close to 20 years (dating approximately from when Jobs returned to Apple) we've been living in the product innovation era. Several converging forces There are several reasons why we'll see at least a slow decline in product innovation, if not a collapse. Most companies don't innovate entirely new products.

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How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product Innovation

Acuvate

How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product Innovation Compared to businesses in other industries, the ones in the Consumer Goods (CG) industry spend a colossal amount of money on marketing and advertising.

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How Innovation Marketing Helps Disruptors Launch New Products

Tullio Siragusa

How Innovation Marketing Helps Disruptors Launch New Products. Innovation marketing is a discipline that encompasses activities and novel processes to introduce and deliver entirely new products. Many successful entrepreneurs have embraced the concept of integrating innovation in marketing.

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What to innovate now

Jeffrey Phillips

This is a great mode that I constantly refer back to with my clients, to convince them to think about innovation beyond product innovation. Today, experience innovation, process innovation and service innovation is as important as a new product. Product innovation is of course necessary for survival.

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Crowdsourcing vs. Focus Groups: A Comparative Review

IdeaScale

Crowdsourcing is a favored method of gathering data for product innovation. Anyone can quickly and easily gather data. As they say, “Data is the new oil.” Companies use crowdsourcing for product innovation and focus groups for market research to gather the most relevant and useful data.

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Innovative Strategies for Effective R&D Budgeting

Innov8rs

Rethinking R&D Budgeting There’s no denying R&D budgeting can be a bit of a rollercoaster, as companies navigate the uncertain outcomes, costs and timelines associated with transforming their ambitious ideas into market-changing innovations. However, some companies are doing things differently.

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The "whole product" is more relevant than ever

Jeffrey Phillips

Whole product (1.0) It turns out that most of the market prefers well-conceived and fully developed solutions rather than core technologies. When the technology is finally wrapped in the additional features, services, offerings and data that make up a "whole product" then the vast majority of the market is willing to acquire.