Remove Crowdsourcing Remove Disruption Remove Engagement Remove Marketing
article thumbnail

Idea Crowdsourcing at MARTA: Encouraging Innovation in the Public Sector

Qmarkets

The ‘Your Ride, You Decide’ program crowdsourced ideas and feedback on designs for MARTA’s new fleet of rail cars from thousands of riders across the region. Lyle Harris, Senior Director of Customer and Employee Experience at MARTA We caught up with Lyle Harris, who is tasked with running MARTA’s crowdsourcing initiatives.

article thumbnail

The building blocks of open innovation lead towards Business Ecosystems.

Paul Hobcraft

Crowdsourced Innovation Challenges: Description: Design and launch innovation challenges that involve a broader network, inviting external contributors to solve specific business problems or contribute novel ideas. Integrate external technologies seamlessly to enhance internal capabilities and stay ahead in the market.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Evaluating Crowdsourcing – offering a bright future?

Paul Hobcraft

Crowdsourcing has been growing in interest for some time to change our thinking in innovation discovery. Crowdsourcing does have both the potential to point towards disrupting possibilities, extends the concept of open innovation into a wider source of participation from a diverse community not possible to reach by other means as effectively.

article thumbnail

Future-Proofing Financial Market Innovation – Fighting Digital Disruption with Digital Disruption

Qmarkets

The term ‘Digital Disruption’ describes the situation where an existing industry is being altered by emerging digital technologies. These new technologies lead to innovations, often creating new markets and value markets that can impact the established leaders in the industry.

article thumbnail

Evaluating Crowdsourcing – offering a bright future?

Paul Hobcraft

Crowdsourcing has been growing in interest for some time to change our thinking in innovation discovery. Crowdsourcing does have both the potential to point towards disrupting possibilities, extends the concept of open innovation into a wider source of participation from a diverse community not possible to reach by other means as effectively.

article thumbnail

Innovation and the Baskin-Robbins effect

Jeffrey Phillips

Yet another person says "innovation" and means crowdsourcing and employee engagement systems. In reality, what this leads to is lots of small projects, where many aren't focused on important new opportunities or markets that are vital for the longer term success of the company.

article thumbnail

Have organizations become more collaborative over 25 years? What has enabled that?

Paul Hobcraft

This iterative approach is driving innovation by ensuring that solutions are aligned with user needs and market realities. Instead, they are tapping into the global pool of talent and ideas, using tools like crowdsourcing and hackathons. Ideas and feedback are flowing back and forth throughout the innovation process.