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How Innovation Marketing Helps Disruptors Launch New Products

Tullio Siragusa

To remain competitive against newcomers who are typically more agile and creative, established companies should strive to include innovation marketing as a key market strategy, whether it be content, website development or graphics designing. Focus on the four levers of innovation marketing.

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7 Website Lessons Learned from Switching to ‘Headless’ CMS

Brunner

To redesign the Brunner website — and handle a large client website redo at the same time (read the case study) — we went with something entirely new for both projects: we utilized Contentful — a leading “headless” content management system (CMS) as the core of our website technology components. But it’s well worth the effort.

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A Beginner’s Guide to Web Site Optimization—Part 1

Boxes and Arrows

The performance metrics are chosen to directly reflect your site’s business goals and might include things like how many product purchases were made on your site (a sales goal), how many people signed up for the company newsletter (an engagement goal), or how many people watched a self-help video in your FAQ section (a customer service goal).

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Keeping Your Business Relevant In The Digital Age

The Human Factor

Digital looks set to continue as an essential part of business strategy in the future, so it’s important that you and your business get on board with it. Learn how to create and implement a social media marketing strategy to help you deliver the best results for your business. Keep your website is up to date.

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8 Key Areas You Should Consider Outsourcing

The Human Factor

To succeed in the modern-day, you need to have an effective marketing strategy in place at all times. Website Development. If you’ve not already got a website or you’re looking to reinvigorate the one you already have as it’s outdated, consider outsourcing this task to an external agency. Marketing .

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IA Summit 10 - Day 1

Boxes and Arrows

Kevin Hoffman, Experience Director at Happy Cog East, explores approaches for identifying business strategy, company culture, and project risks before you even shake your client’s hand for the first time. He then walks us through the strategy behind Happy Cog’s kickoff process for some of their clients.