“Embrace Open Innovation or be Destroyed by it…” – A Case Study on Lego & Bagels
Qmarkets
JULY 8, 2017
Lego, the Danish producer of construction toys, is an organisation that is well aware of the value of Open Innovation. In the 1990s the company came close to bankruptcy due to the rise of digital entertainment such as video games; they needed to find new ways of exciting their customers. Bagels – Innovo Damnosa.
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