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Use the S-Curve Mapping Tool to Speed Up Innovation Processes in Your Business

Leapfrogging

The S-Curve Mapping template is one of the most helpful tools I’ve come across for helping individuals determine where their business stands within the current market landscape. . S-Curve Mapping is the process used to identify where a business sits in the current innovation ecosystem compared to other businesses in the market.

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Scaling a business depends on controllable factors

Jeffrey Phillips

I was working as the global VP of Marketing for a software startup doing data mining on large data sets. While our product/market fit wasn't perfect, we were learning and getting better, but at that point we needed another round to get the product exactly right and ready to launch.

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Navigating the Pitfalls of Google’s Performance Max for Online Advertising

Brunner

More than two years later, reviews are mixed. At Brunner, we manage paid search engine marketing (SEM) for clients of all types with significant monthly spends. We’ve seen strong performance from PMax, but poor performance, too — and without data insights to understand how and why.

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Enhance Your IP Portfolio Management with AQX: Part 1

Anaqua

Enabling a company to enjoy sustained market differentiation, higher market valuation, and expanded opportunities for growth, investment, partnership, and M&As. This necessary exercise can yield substantial cost savings. IP Strategy Alignment with Business Goals. This informs which patents will continue to be maintained.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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The Future of Design Thinking: Embracing AI Tools for Success

Leapfrogging

Incorporating ai tools for design thinking has further transformed the approach, making it more data-driven and efficient. As businesses adapt to the ever-changing market demands, the integration of AI into the design thinking process has become essential. Optimize the decision-making process through data-driven insights.

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Calculating the ROI of an Idea: Ideas That Saved Time

IdeaScale

Much of the focus is set on engaging the crowd yet deciding which ideas to take a risk on requires data on the likely impacts and costs. . To guide us in calculating ROI, I use Ray Sheen’s and Amy Gall’s Guide to Building Your Business Case published in the Harvard Business Review. Introduction to ROI.