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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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Empowering Your Leadership with Emotional Intelligence: Tips for Success

Tullio Siragusa

Empowering Your Leadership with Emotional Intelligence: Tips for Success As leaders, it’s not just about what we know, but also about how we interact with others and manage our own emotions. Maintain eye contact, nod in agreement, and use other positive gestures to show that you’re engaged in the conversation.

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

It’s a more profound reflection of its core, influencing its product quality, pricing, employee relations, and customer engagement. Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. Understanding Business Personality The personality of a business isn’t merely about its brand image.

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Cultivating Emotional Intelligence for Success in a Digital World

Tullio Siragusa

We’ll also discuss practical tips and strategies for cultivating EQ in our lives. Leaders with high emotional intelligence are more likely to inspire, motivate, and engage their team members. To develop empathy, practice active listening and engage in conversations with genuine curiosity.

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

Tips for Data Driven Investors Here are some tips for investors to consider when evaluating companies like WPP, Publicis, and Interpublic: Market Trends Investors should stay informed about trends and developments in the advertising and PR industry, including the increasing popularity of self-service tech solutions.

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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

When clients believe you genuinely understand and care about their concerns, they’re more likely to engage with you, leading to more productive conversations and successful deals. As a B2B salesperson, storytelling can help you take complex concepts and present them in a way that’s engaging, memorable, and easy to understand.