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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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Empowering Your Leadership with Emotional Intelligence: Tips for Success

Tullio Siragusa

Empowering Your Leadership with Emotional Intelligence: Tips for Success As leaders, it’s not just about what we know, but also about how we interact with others and manage our own emotions. For example, imagine that two team members have a disagreement about how to handle a project.

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The Most Effective Quality to Enable Sales Success Is Empathy

Tullio Siragusa

The root of Design Thinking is empathy. Design Thinking is a customer-centered approach to problem-solving that can be applied to a wide range of fields, including marketing and sales. Design Thinking can help to drive sales because it is centered on leveraging empathy. Drive More Sales with Design Thinking.

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

For example, they can provide regular reports and updates on campaign progress, offer advice on how to improve results, and work closely with clients to make any necessary adjustments. By adopting these strategies, traditional advertising and PR companies can remain relevant and maintain their competitive advantage in an ever-changing market.

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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

Here are some tips on how to solve problems in b2b sales: Identify the Problem Effective problem-solving starts with accurately identifying the problem. It’s about building relationships, delivering value, and creating satisfaction that leads to repeat business and referrals.