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Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. This information will be crucial in defining the problem that you are trying to solve with your lead scoring system.

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Leveraging Design Thinking for IT-Business Alignment in Prioritizing Mission-Critical Needs

Tullio Siragusa

Leveraging Design Thinking for IT-Business Alignment in Prioritizing Mission-Critical Needs In the 21st-century business world, the role of IT has transitioned from a support function to a strategic driver of business success. For instance, consider a hypothetical global bank launching a new online banking system.

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Design Thinking in Education: Shaping Creative Minds for the Future

Tullio Siragusa

Design Thinking in Education: Shaping Creative Minds for the Future In a world characterized by rapid changes and complex challenges, the traditional education model, which primarily focuses on the dissemination of knowledge, is increasingly proving to be insufficient.

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Design Thinking for Startup Sales Success: A Step-by-Step Guide

Tullio Siragusa

Design Thinking for Startup Sales Success: A Step-by-Step Guide. Implement a CRM system: A customer relationship management (CRM) system can help you keep track of leads, sales, and customer interactions, which is crucial for understanding your sales pipeline and identifying areas for improvement.

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Recession Proof Your Business the Design Thinking Way

Tullio Siragusa

Recession Proof Your Business the Design Thinking Way. With some strategic Design Thinking methodologies, you can protect your business from falling apart and improve it so you can grow. What Is Design Thinking? Design Thinking assists organizations in creating value for people.

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The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

As AI and sophisticated systems become the norm, it’s essential for organizations to retain their creative spirit, agility, and grit. Customer research, user testing, concept ideation — these tasks require a deep understanding of human needs and emotions. However, over-engineering can make simple processes tedious.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Design thinking can be a useful approach to conduct market research and understand the target market’s needs, competitors, and market trends. Here are some key steps to use design thinking when conducting market research: Empathize: Understand the target market’s needs, pain points, and challenges.