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Unleash Your Visual Superpower!

Boxes and Arrows

From start-ups to banks, design has never been more central to business. Yet at conference after conference, I meet designers at firms talking about their struggle for influence. Why is that fabled “seat at the table” so hard to find, and how can designers get a chair? Is design just a service, or can designers* lead?

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Ideation: Anatomy of a New Product Idea

Taivara

If you have teams close to customers, working in the field, using your product everyday – they’ll often be a great source for early indicators of where existing products are missing the mark. As product managers or entrepreneurs, curiosity will ensure we always have a plan B. Good ideas often look bad.

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The Marketing Stakeholder Interview

Boxes and Arrows

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. Marketing stakeholders (such as marketing executives and most product managers) are usually responsible for promoting the company’s brand, identifying new market opportunities and products that could address them, or both.