Top Jobs to be Done Books (JTBD)
InnovationTraining.org
SEPTEMBER 27, 2021
Check out our lists of innovation books and design thinking books to read. Jobs to be Done: A Roadmap for Customer-Centered Innovation. In this related read by Tony Ulwick, you’ll learn about an “outcome-driven” innovation approach that turns innovation from an art into a science that produces actionable results.
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