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Unleash Your Visual Superpower!

Boxes and Arrows

From start-ups to banks, design has never been more central to business. Yet at conference after conference, I meet designers at firms talking about their struggle for influence. Why is that fabled “seat at the table” so hard to find, and how can designers get a chair? Is design just a service, or can designers* lead?

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The Innovation Generation Has Arrived

Legacy Innovation Group

Once upon a time, in the heyday of the Industrial Age, a young marketing, design, or engineering student would graduate from college and go to work for a large corporation, slowly melding into the steady, rhythmic din of bureaucratically-managed, organizationally-structured execution work in product development.

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Bring Startup Speed to your Innovation Team with Personas

Your Ideas are Terrible

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? Basic design. High-functioning teams use personas in every customer-facing decision: feature design, usability, landing pages, content, advertising campaigns, etc. So… just who is our customer anyway? Skip fancy.

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The UX Professionals’ Guide to Working with Agile Scrum Teams

Boxes and Arrows

In my experience, when product development is managed with an Agile development approach, user experience professionals are expected to find a way to work within the Agile framework to succeed. Both designers and user researchers shared techniques for keeping product owners and developers informed and aware of their progress.

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Adapting in Uncertainty: Best Practices for Effective Product Portfolio Management

Planview

These processes help even the largest companies better understand current product portfolios and identify any gaps teams need to bridge to optimize business success and nurture continuous growth. The Anatomy of Customer-Centric Product Portfolio Management Framework. How connected should the business’ portfolio products be?