Remove Disruption Remove eBook Remove Ideation Remove Marketing
article thumbnail

3 Ways to Stay Ahead of Disruptive Brands Screwing Up Your Customer Expectations

BrainZooming

Years ago, I attended a services marketing conference sponsored by a prominent university. These new disruptive options have caused frequent rideshare customers to forget how cabs operate. Explore their marketing materials, content marketing, and accessible customer communications. This is easier done in consumer markets.

article thumbnail

3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss

BrainZooming

If there isn’t a standard methodology to project and quantify the innovation strategy impact, it would be a better use of their time to develop one, rather than launching a disruptive CYA effort. #3. Are you making the best use of customer input and market insights to deliver innovation and growth?

Strategy 117
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Today Is a Great Day to Be Out of the Corporate World

BrainZooming

That sentiment all revolves around our content marketing strategy. The only client contact for nearly three years was the blog email and an eBook download. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas?

eBook 70
article thumbnail

Outside-In Innovation Strategy – 2 Ways to Take a Fresh Look

BrainZooming

Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

article thumbnail

Strategic Thinking Exercise – 17 Questions to Find Innovation Case Studies

BrainZooming

Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

article thumbnail

Creative Quickies – Delivering the Brand Promise No Competitor Does

BrainZooming

A bold competitor, however, will heavy up with tremendous intensity and deliver the incredible, elusive brand promise in a truly disruptive fashion. Or the competitor that drags all the other competitors kicking and screaming into a new market reality. What type of competitor are you going to be? One that drags its feet?

article thumbnail

Innovation Strategy – Chat with Brainzooming on Social Jack TV™, Tuesday, May 3rd

BrainZooming

Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.