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Using Lean Innovation in the Product Development and Commercialization Process

Moves the Needle

But how can an enterprise organization re-invent product commercialization? Lean Innovation doesn’t begin and end with product development. It does not include product development. Most companies have a product development process that is completely separate from their go to market strategy.

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So Where Is Innovation Heading?

Paul Hobcraft

There are significant shifts underway towards digital innovation in R&D and new-product development. The design needs to be customer-centric, agile, experimental, lean, standard as much as it can be, with simplicity and adaptive as being central to this. To achieve this innovation has gone digital, pure and simple.

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The Rise of Product Management

Moves the Needle

It was their job to ensure all aspects of the product development process were aligned and working together. Program management was steeped in technical processes, but also considered how product decisions would impact the product’s end users. ” The program manager was part of the Engineering department.

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The Case for Dual Innovation

Tim Kastelle

Similarly, about 70 percent of disruptive innovators also lean toward a more centralized approach. Two-thirds of all breakthrough innovators stated that all innovation and product development is controlled and driven by a centralized organization, at least in its initial stages. Source: Accenture. Source: Detecon.

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Incubation is the Hard Part Between Discovery and Success

The Inovo Group

The processes, methods and tools used for New Product Development (NPD) are insufficient for strategic innovation [1] and strategic innovation is necessary for the accelerated growth that companies demand. Sometimes new product development (NPD) is relatively straightforward, although it may be extremely costly and difficult.

LEAN 40
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Innovation and Organizational Culture

Tim Kastelle

Chandy found that corporate culture was a much more important driver of radical innovation than labor, capital, government or national culture. Viktor Hwang has introduced the term “social contract” as set of values that governs people’s organizational life. Governance. Tellis, Jaideep C. Prabhu and Rajesh K.

Culture 100
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The Case for Dual Innovation

Integrative Innovation

Similarly, about 70 percent of disruptive innovators also lean toward a more centralized approach. Two-thirds of all breakthrough innovators stated that all innovation and product development is controlled and driven by a centralized organization, at least in its initial stages. Source: Accenture. Source: Detecon.