Disruption Handbook Marketing Project 
IdeaScale
FEBRUARY 14, 2017
They take a long-term view of their staff and see innovation projects as an opportunity to stretch their employees’ capabilities and to help them achieve their aspirations. A mentor enables innovators to focus on their project results while also learning about themselves along the way. The M entor Role in I nnovation .
InnovationTraining.org
SEPTEMBER 27, 2021
The Jobs to be Done Playbook: Align Your Markets, Organizations, and Strategy Around Customer Needs. Another book by Clayton Christensen (and fellow author Michael Raynor), The Innovator’s Solution expands on the idea of disruption and how organizations can become disruptors themselves to drive innovation. Get it here.
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IdeaScale
FEBRUARY 28, 2017
Guiding projects along the path of least resistance and avoiding political pitfalls. Innovation means change, and change can be quite disruptive and emotionally charged. Innovation leaders help new ideas mature and create paths of least resistance so projects can navigate the political, economic, and cultural obstacles.
IdeaScale
DECEMBER 13, 2016
They help ensure that it’s clear where fresh ideas and breakthrough projects are needed most. In addition, leaders help innovators know how far to stretch: Are incremental solutions needed that can be implemented simply and quickly or should innovators reach for bold, disruptive ideas that enable the organization to stake out new territory?
IdeaScale
JANUARY 10, 2017
Clear and shared innovation architecture ensures employees have the methods and tools to: Explore opportunities : To discover emerging market trends and connect with customers to understand their needs. Larger amounts of funding become available as projects show signs of success and need resources to scale their solutions.
IdeaScale
JANUARY 10, 2017
Clear and shared innovation architecture ensures employees have the methods and tools to: Explore opportunities : To discover emerging market trends and connect with customers to understand their needs. Larger amounts of funding become available as projects show signs of success and need resources to scale their solutions.
IM Insights
APRIL 23, 2022
Let’s put , put everything that we know together and make it really practical handbook so that everyone can do it right. Because if there’s no second system , there’s not going to be disruptive innovation. How do you put it together in terms of making a of meaningful handbook ? We have this thing that works.
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