BrainZooming

MAY 31, 2016

4 Examples Where NOT Acting Might Be a Smarter Innovation Strategy. Within the fast moving tech sector, these deals once looked critical for scale, but now are seen as inhibiting agility and the flexibility to move with the market. Download this free, concise eBook to : Identify your organization’s innovation profile.

Examples 40

Examples Strategy Strategy Strategic Thinking 40

BrainZooming

MAY 11, 2017

They counter suggesting strategic thinking questions as a starting point over-promises and ignores all the other dynamics involved. 13 Exercises for Disruptive Innovation Strategy: Disrupting Thinking eBook. Marketing strategies. Industry and market dynamics. Our response? Organizational structure and processes.

eBook 77

eBook Disruption Exercises Strategy 77

BrainZooming

AUGUST 13, 2018

Years ago, I attended a services marketing conference sponsored by a prominent university. The instructor pointed out a specific example of how this happens with customer expectations. While his point resonated, there weren’t many direct examples to prove out his perspective. This is easier done in consumer markets.

Disruption 45

Disruption Strategic Thinking Survey eBook 45

BrainZooming

JULY 20, 2017

Her example was their all-day Happy Hour on Sundays. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? Download this free, concise ebook to : Identify your organization’s innovation profile.

Strategy 79

Strategy Strategy Policies eBook 79

BrainZooming

FEBRUARY 22, 2018

The brands want to capitalize on market growth stemming from toys tied to popular social media themes. Listening to the Market in Multiple Ways. From just the few toy industry innovation stories reported in the WSJ , you see multiples ways of incorporating broad and early market perceptions to shape innovation: Social Media Listening.

Development Team Review 68

Development Team Review Strategic Thinking eBook Trends 68

BrainZooming

JUNE 24, 2016

An attendee at the Curacao Social Media and Content Marketing Strategy Workshop raised a new (for me) and pertinent question: What are ideas to go live with brand impact? Nevertheless, thinking of content marketing strategy analogies , brands doing live video strikes me as very similar to “destination TV.”

Marketing 56

Marketing Strategy Strategy Video 56

BrainZooming

MARCH 15, 2016

I’ve mentioned my surprise upon realizing strategic planning techniques The Brainzooming Group uses seem to have emerged from Bible passages. It always startles me, however, when a new example appears. Sometimes the strategic thinking best approach involves a large, in-person group.

Groups 40

Groups Strategic Thinking eBook Exercises 40

BrainZooming

JANUARY 3, 2018

He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. They need a compelling brand position, messaging, and a content marketing strategy that grows their volume of interested prospects and leads to strong growth to satisfy the global company that just acquired the brand.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

BrainZooming

OCTOBER 28, 2015

We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops. If you are a marketer hoping to deliver smart performance for your brand, stay away from extending your branding strategies haphazardly into fears about your brand. If you do that, it’s a REALLY scary mistake!

Strategy 40

Strategy Strategy eBook Strategic Thinking 40

BrainZooming

FEBRUARY 16, 2016

As an example, we’ve been scoping a number of innovation initiatives for a client. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? Download this free, concise eBook to : Identify your organization’s innovation profile.

Strategy 40

Strategy Strategy Strategic Thinking eBook 40

BrainZooming

OCTOBER 13, 2015

There’s a fun example, however, of what might be considered a double idea steal in the marketplace via Snickers wrappers. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Turning this Example into a Creative Strategy Formula.

Creativity 40

Creativity Strategy Strategy eBook 40

BrainZooming

NOVEMBER 24, 2015

Here’s an alternative approach we use all the time during strategic conversations: listen for specific types of comments and organize them as you go (or after the fact) into strategic deliverables. For example, before a strategic planning workshop started the other day, an internal client leader held court with the project team.

Underperforming Technical Team 40

Underperforming Technical Team eBook Strategic Thinking Exercises 40

BrainZooming

JANUARY 26, 2016

One example might be the bakery that occasionally and somewhat randomly gives you a free donut because you’re a familiar face, not because of a loyalty program. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas?

Strategy 40

Strategy Strategy eBook Strategic Thinking 40

BrainZooming

MARCH 20, 2017

Short Story: With strategic thinking tools, you want dependable ones that deliver help to move forward in a smart fashion – no matter how unusual the tool may seem. Here are two recent examples. Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions.

Tools 77

Tools Strategy Strategy eBook 77

BrainZooming

NOVEMBER 2, 2016

What are basic brand strategy moves to quickly take an older brand into today’s market? We raised the question yesterday of how brands rekindle, dust off, improve, innovate upon, and reintroduce themselves to the market. Example – A cereal or candy brand marketing itself as a brand you remember from childhood).

Strategy 40

Strategy Strategy Exercises Strategic Thinking 40

BrainZooming

OCTOBER 12, 2015

Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

Strategic Thinking 40

Strategic Thinking eBook Exercises Innovation 40

BrainZooming

DECEMBER 8, 2015

The “Inside the Executive Suite” article from Armada Corporate Intelligence profiled an intriguing innovation strategy example within a regulated industry. What can other regulated businesses learn from the JetBlue example that they can adapt? Download this free, concise eBook to : Identify your organization’s innovation profile.

Strategy 40

Strategy Strategy Strategic Thinking eBook 40

BrainZooming

DECEMBER 17, 2015

Today’s Blogapalooza article is from Lindsay Santee , a marketing manager and student in Max Utsler’s Innovation in Management of Communications class at The University of Kansas. Example titles include everything from “Olympic Athlete,” to “Fat Woman,” to “A Questioning Christian, to “Iraq War Veteran,” to “Homeless Man.”

Strategy 40

Strategy Strategy eBook Innovation 40

BrainZooming

OCTOBER 22, 2015

We use strategic thinking exercises and questions as “detours” around organizational thinking that is in a rut. Asking questions in a different way than is typically done forces people to look at new possibilities and actually think before blurting out the standard answers. An Old AND New SWOT Analysis Example.

Strategic Thinking 40

Strategic Thinking Exercises Analysis Examples 40

BrainZooming

NOVEMBER 13, 2015

Great branding strategy examples abound. I think we just stumbled over our newest brand experience exercise! – Mike Brown. FREE Download: “Results!!! Creating Strategic Impact” Leaders are looking for powerful ways to engage strong collaborators to shape shared visions. We were in St.

Strategy 40

Strategy Strategy Guidelines Engagement 40

BrainZooming

DECEMBER 11, 2015

This strategy focuses on marketing and distribution. You have a creative product or service, but the market isn’t rewarding the work. Explore the typical marketing issues: The product isn’t matching audience preferences and needs changing or more time to find an audience. They are a good place to start exploring.

Creative Thinking 40

Creative Thinking Creativity How To eBook 40

BrainZooming

FEBRUARY 17, 2017

In Immelt’s example with GE, jet engine sensors provide the opportunity to boost customer knowledge in myriad ways. Simplification can be a very attractive market position. How can we cut the market price of what we offer by ½ to dramatically boost customer value? Today is the day to download your copy of 321 GO!

Strategy 53

Strategy Strategy Comparison Internet of things 53

BrainZooming

SEPTEMBER 21, 2015

I’ll share real-life examples that touch on strategy, creativity, innovation, and EVEN social media and content marketing. Download our FREE “Taking the No Out of InNOvation eBook to help you generate extreme creativity and ideas! Strategic Thinking – Are You Leaving Room for Unknown Ideas?

Leadership 40

Leadership Strategic Thinking Creativity eBook 40

BrainZooming

JUNE 22, 2017

How can you get the most mileage from the free strategic planning eBooks we regularly offer as downloads? We do not pretend to be able to imagine EVERY single situation where you might apply our strategic thinking exercises. Using Our Own Strategic Planning Exercises. Less than five minutes.

Exercises 76

Exercises eBook Strategic Thinking Disruption 76

BrainZooming

NOVEMBER 19, 2015

Sometimes you think you know best, only to find later that you have absolutely NO clue. As an example, I wrote some time back about the “Shrimp” creative thinking exercise we included during a creative thinking workshop for a regulated financial services company.

Creative Thinking 40

Creative Thinking Exercises Creativity Strategic Thinking 40

The BMI Lab Blog

JUNE 10, 2021

With the COVID-19 pandemic being part of our lives for a much longer time than expected, this worldwide crisis has shown strategists the limits of traditional strategic thinking. For more information about the approach, download our brochure. Download brochure. Join webinar.

Agile 52

Agile Strategy Strategy Management 52

BrainZooming

JUNE 10, 2016

My most memorable example of this goes back to early in my career. During that time when we were laying off people on a weekly basis as the strike drug on, it was clear to everyone that the single focus for us as a marketing organization was to win back customers for the day we started our operation back up – whenever that might be.

Strategy 40

Strategy Strategy Creativity eBook 40

BrainZooming

OCTOBER 23, 2015

Let’s take a look at a couple of these cognitive biases and convert them to orthodoxies: Selective Perception: Here is an example of an orthodoxy that reflects this bias about competitors: “Our competitors’ practices are unethical. For our previous examples, the orthodoxies could read: “Our competitors have as much integrity as we do.

Strategy 40

Strategy Strategy Strategic Thinking eBook 40