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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

For an airline, determining the correct way for a gate agent to manage boarding, or for a flight attendant to interact with passengers, are both elements of managing an internal brand team. Here are three internal branding weak spots the United incident highlights. Who Is Your Internal Brand Team?

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Strategic Thinking Exercises – 3 Responses to New Ideas

BrainZooming

While this constraint may seem (and actually be) ridiculous, it shaped how the Brainzooming method developed. What this suggests for you is that when working with a team, you don’t necessarily have to be ready to respond by saying ideas and concepts are good or bad. FREE Download: “Results!!!

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5 Employee Engagement Ideas When Turnover Is High

BrainZooming

FREE Download: “Results!!! Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategic planning and then turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business.

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Strategic Thinking – 16 Ideas for Creating an Entrepreneurial Environment Inside Your Company

BrainZooming

At the 2016 Brand Strategy Conference, Antonia Dean, Director РMarketing, Brand Development, & Strategy at The Est̩e Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Building the Team. Expect turnover in the team. Defining Success.

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Why a Thought Leadership Strategy Isn’t What Your Brand Needs

BrainZooming

While I’m sure it was a completely sincere gesture, I think pursuing a thought leadership strategy isn’t something a brand or an individual shouldn’t do. My personal antipathy toward thought leadership strategy stems from a moment during corporate life. Employee Leader Strategy. Help employees develop as leaders.

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Leadership Skills – 8 Ways to Fake It Until You Make It

BrainZooming

Suppose you’re going into a meeting and taking over leadership of a team or initiative where those you will be leading have been involved and active previously. Develop a basic agenda for the meeting with the participants doing most of the talking, as you listen and summarize ideas. FREE Download: “Results!!!

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Creative Thinking Activities – 3 Questions to Stop Squandering Diversity

BrainZooming

After identifying these two, we gave each of them a pair of orange, “I am creative” notes to self ® socks and invited them to move to reserved, front row seats to work together and learn from each other during the remainder of the creative thinking workshop! FREE Download: “Results!!! – Mike Brown.