eBook, Ideation and Strategy - Business Innovation Brief

Pursuing a B2B Innovation Strategy for the User’s Benefit

BrainZooming

MARCH 7, 2018

Is your business-to-business brand looking for new product ideas, stronger innovation strategy opportunities, and a bigger impact ? We took that approach when developing an innovation strategy workshop for a B2B manufacturer. How can you orient your innovation strategy to the experiences THEY have? – Mike Brown.

Strategy

How Retailers Are Transforming Customer Experiences with Data & AI

Webinars

Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Manufacturing Sustainability Surge: Your Guide to Data-Driven Energy Optimization & Decarbonization

Turn Payments Into Personalization: Unlock the Value of Transaction Data

MORE WEBINARS

Customer Experience Strategy – 3 Steps to Developing Consistent Processes

BrainZooming

AUGUST 29, 2017

Their processes turned out to be lax and inconsistent, which resulted in their customer experience strategy being the same. 3 Steps to Developing Consistent Customer Experience Strategy Processes. Off the top of my head, I suggested the following strategy to strengthen the consistency of their customer experience strategy.

Strategy

Measuring Innovation Performance

Download this eBook to learn about the 5 basic principles that guide every successful innovation process. Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival?

Innovation

Does Your Branding Strategy Include Employee Celebrities?

BrainZooming

MAY 31, 2017

Are your employees celebrities within your branding strategy activities? I’m asking about whether you feature your employees within your branding strategy in ways that allow them to attract attention and accolades for how great it is to have them as part of your brand? Want to guess the response to the idea?

Strategy

Outside-In Innovation Strategy – 2 Ways to Take a Fresh Look

BrainZooming

MARCH 13, 2017

He told me how difficult it is for the organization to consider an innovation strategy. 2 Ways to Take a Fresh Look at Outside-In Innovation Strategy. They could also take the outside-in innovation strategy approach we wrote about recently: look at other testing situations ripe for speeding up and solve those. The reason why?

Strategy

A Bad Spin on Customer Experience Strategy – Bait and Avoid

BrainZooming

JULY 20, 2017

A Bait and Avoid Customer Experience Strategy. Think about the customer experience strategy implications of this bait and avoid policy. Stop again and consider whether this bait and avoid customer experience strategy is smart. Choosing a Horrendous Strategy. At the counter, we ordered a large salad and a full-sized pizza.

Strategy

Strategy Strategy Policies eBook

Is Your Brand Making this Customer Experience Strategy Mistake?

BrainZooming

OCTOBER 17, 2017

I stopped by the grocery store to use the ATM the other morning before leaving for New York to deliver a content marketing strategy workshop today at the Social Media Strategies Summit. Finding nothing even remotely appealing, I headed for the door, not expecting to witness a solid customer experience strategy lesson.

Strategy

Customer Experience Strategy – Brand Expectations and Experience

BrainZooming

JANUARY 26, 2016

I fielded a request for a few ideas on social engagement for an upcoming eBook an online company is creating. One of the questions related to how brands can set themselves apart through a customer experience strategy and outstanding customer engagement. Innovation Strategy to Grow Your Business? Brainzooming Has an Answer!

Strategy

Creative Quickies – Taking Both Business Strategy Paths at Once

BrainZooming

JUNE 10, 2016

My natural inclination when it comes to business strategy is to identify what is MOST IMPORTANT and build everything around that. Tie the objectives, priorities, and strategies to a very tight focus for an organization. Granted, it is SO MUCH EASIER to talk about a single-focused business strategy say than it is to actually create one.

Strategy

Strategy Strategy Creativity eBook

Innovation Strategy – Chat with Brainzooming on Social Jack TV™, Tuesday, May 3rd

BrainZooming

MAY 2, 2016

Using even just a few smart tools and techniques, however, you can eliminate these NO’s to a successful innovation strategy and move yourself and your organization to innovative ideas setting you apart from the competition. We’re planning to cover innovation strategy for both individuals and organizations.,

Strategy

5 Keys to Engaging Employees in Innovation Strategy – Our Buy-In Manifesto

BrainZooming

JULY 12, 2016

Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks , they frequently mention gaining “buy-in” for significant change initiatives. Here are five keys we’ve found for successfully engaging employees in innovation strategy. That’s no surprise. Ask me to participate.

Engagement

Engagement Strategy Strategy eBook

Innovation Strategy – Why New Ideas May Be Your Least Challenge

BrainZooming

FEBRUARY 16, 2016

Don’t automatically presume the sole enabler behind an innovation strategy is generating new thinking and innovative ideas. That’s a significant part of the innovation strategy process, but it’s just one part. Each situation came to us as an innovation strategy challenge. See what we mean?

Strategy

Innovation Strategy – 6 Ideas Better than “Clean Sheet of Paper” Creativity

BrainZooming

MAY 11, 2016

Talking with a potential client about an already-planned innovation strategy workshop, the going-in innovation strategy called for giving participants “a clean sheet of paper.”. We listened to the rationale for adopting an innovation strategy based on broad creative freedom. Sharing Your Innovation Strategy Decision Making.

Creativity

Creativity Strategy Strategy Strategic Thinking

Why Today Is a Great Day to Be Out of the Corporate World

BrainZooming

FEBRUARY 28, 2018

That sentiment all revolves around our content marketing strategy. The client we’re onsite with today working on an innovation strategy comes with an intriguing history. By mid-year, he completed a Contact Us form on the website, wanting to discuss his brand’s innovation strategy.

eBook

eBook Strategic Thinking Exercises Strategy

Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

OCTOBER 28, 2015

When it comes to bad decisions about branding strategies, this scary mistake is all tricks and no treats. Extending Branding Strategies Too Far. As we point out in workshops, when trying to extend branding strategies into new or unusual territory, you may have to vary the brand personality. – Mike Brown.

Strategy

Innovation Strategy – 4 Examples Where NOT Acting Might Be Smarter

BrainZooming

MAY 31, 2016

Based on several stories last week extolling the benefits of being “lazy” when it comes to innovation strategy, you would think the LAZY days of summer are here a few weeks early (at least in the northern hemisphere). 4 Examples Where NOT Acting Might Be a Smarter Innovation Strategy. Yet, consider these stories.

Examples

Examples Strategy Strategy Strategic Thinking

Competitive Strategy – 7 Ways to Avoid “Never and Always”

BrainZooming

JANUARY 4, 2016

They reported the team’s defensive coordinator, Bob Sutton, told them that when planning competitive strategy , “I want to stay out of ‘never’ and ‘always.’”. What fantastic competitive strategy advice to incorporate this time of year as you implement new strategies. Who Sees Predictable Competitive Strategy Moves?

Competition

Competition Strategy Strategy Strategic Thinking

Innovation Strategy – Dancing Elephants, Orthodoxies, and Cognitive Biases

BrainZooming

OCTOBER 23, 2015

Lens smashing is a common innovation strategy technique to get to the next level of thinking. Here’s a new innovation strategy tool: Take the 20 biases in the article and write as many orthodoxies as you can envision for each one. How does that simple restatement make you think differently about the innovation strategy possibilities?

Strategy

Change Management Strategy – 35 Articles for Your Change Agent Role

BrainZooming

SEPTEMBER 2, 2015

We’ve written a tremendous amount about change and change management strategy since the Brainzooming blog’s inception. Just HOW MUCH have we written on change management strategy? I reviewed all eighty-six pages to develop our change management strategy primer. 35 Articles on Change Management Strategy in a Change Agent Role.

Change

Change Strategy Strategy Management

Strategic Thinking Exercise – 17 Questions to Find Innovation Case Studies

BrainZooming

MAY 19, 2016

What other companies have similar strategies to ours? Looking for a Successful Innovation Strategy to Grow Your Business? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth. Who are our primary competitors?

Case Study

Case Study Strategic Thinking Exercises Study

Thinking Strategically – 32 Ideas for a Strategic Thinking-Friendly Office

BrainZooming

MARCH 9, 2017

Looking for a Successful Innovation Strategy to Grow Your Business? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth. Download this free, concise eBook to : Identify your organization’s innovation profile.

Strategic Thinking eBook Exercises Video

Creative Strategy Formula – Snickers and Lead, Copy, Swerve, Integrate, Go

BrainZooming

OCTOBER 13, 2015

We haven’t talked about stealing (or copying) ideas as a creative strategy for some time. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Here’s how this creative strategy formula plays out between two well-known consumer brands. Brainzooming Has an Answer!

Creativity

Creativity Strategy Strategy eBook

Innovation Strategy – 6 Possibilities with Regulatory Constraints

BrainZooming

DECEMBER 8, 2015

The “Inside the Executive Suite” article from Armada Corporate Intelligence profiled an intriguing innovation strategy example within a regulated industry. The Armada article highlights six ways to formulate innovation strategy in a regulated environment, including the approach JetBlue is taking. A shadow innovation strategy.

Strategy

Creative Quickies – Delivering the Brand Promise No Competitor Does

BrainZooming

MAY 27, 2016

Looking for a Successful Innovation Strategy to Grow Your Business? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth. Download this free, concise eBook to : Identify your organization’s innovation profile.

Creativity

Creativity eBook Strategic Thinking Exercises

How to Drive Results for Top 3 Business Outcomes Using Flow Metrics in SAFe®

Planview

AUGUST 16, 2023

To address this challenge, IT leaders are seeking innovative ways to tie their digital initiatives to business strategy while reducing costs within SAFe. In the context of SAFe, flow refers to the smooth and uninterrupted progress of work through the entire value stream, from ideation to delivery.

Agile

Agile How To Generative AI Resources

Innovation Tools and Techniques – Do they make an Innovation Expert?

BrainZooming

OCTOBER 16, 2015

One type of innovation expert knows a great deal about innovation tools and techniques that propel ideation to new heights. Facilitating innovation ideation is an art and a science that isn’t easy to do. Yeah, I think if you are serious about becoming the best possible Ideation facilitator, you are one kind of Innovation expert.

Tools

Tools eBook Ideation Strategic Thinking

Strategic Relationships – Take Your Hands Off the Wheel

BrainZooming

MARCH 14, 2016

Innovation Strategy to Grow Your Business? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth. Download this free, concise eBook to : Identify your organization’s innovation profile. Brainzooming Has an Answer!

eBook

eBook Strategic Thinking Video Exercises

Creative Thinking Skills and Place with Chuck Dymer at The IdeaLoft

BrainZooming

NOVEMBER 18, 2016

Chuck is closing his ideation space, The IdeaLoft. Looking for Ideas to Make Strategy Planning More Fun? Yes, developing strategy can be fun. if you know the right ways to liven it up while still developing solid strategies! Suffice it to say, there wouldn’t be a Brainzooming if I hadn’t met Chuck Dymer. Mike Brown.

Creative Thinking

Creative Thinking Creativity eBook Video

7 Strategic Thinking Questions – What Happens on the Way to Your Brand?

BrainZooming

JANUARY 13, 2016

Innovation Strategy to Grow Your Business? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth. Download this free, concise eBook to : Identify your organization’s innovation profile. Brainzooming Has an Answer!

Strategic Thinking eBook Exercises Marketing

Free Strategic Planning Exercises – 5 Warnings to Know

BrainZooming

DECEMBER 16, 2015

Innovation Strategy to Grow Your Business? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth. Download this free, concise eBook to : Identify your organization’s innovation profile. Brainzooming Has an Answer!

Exercises

Exercises Strategic Thinking eBook Ideation

30 Barriers to Innovation Plus “Lamination Is Forever” at Little Caesars

BrainZooming

JANUARY 18, 2016

Innovation Strategy to Grow Your Business? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth. Download this free, concise eBook to : Identify your organization’s innovation profile. Brainzooming Has an Answer!

eBook

eBook Strategic Thinking Exercises Innovation

Strategic Thinking Exercises – Why Do We Give Away So Much for Free?

BrainZooming

OCTOBER 6, 2015

My response is the more we share the Brainzooming methodology with you, the more you can improve your own strategy work on a daily basis in situations where it would NEVER be practical to engage us for help. Strategic Thinking – Exercises and Tools for Creative Thinking and Strategy. Innovation Strategy to Grow Your Business?

Strategic Thinking Exercises Creative Thinking eBook

Strategic Planning Techniques – 2 Questions that Don’t Work in Groups

BrainZooming

MARCH 15, 2016

For whatever reason, I’ve found myself explaining several times in the last few days how we use a wide variety of strategic planning techniques to gather participant input into strategies. Innovation Strategy to Grow Your Business? Download this free, concise eBook to : Identify your organization’s innovation profile.

Groups

Groups Strategic Thinking eBook Exercises

Strategic Conversations – 12 Things to Listen For

BrainZooming

NOVEMBER 24, 2015

With the right combination of perspectives from outside your organization and productive strategic thinking exercises, you can ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to : Identify your organization’s innovation profile.

Underperforming Technical Team

Underperforming Technical Team eBook Strategic Thinking Exercises

Strategic Thinking Exercises – A SWOT Analysis Example from the Safe

BrainZooming

OCTOBER 22, 2015

Innovation Strategy to Grow Your Business? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth. Download this free, concise eBook to : Identify your organization’s innovation profile. – Mike Brown.

Strategic Thinking Exercises Analysis Examples

Creative Thinking Exercise – Rethinking Shrimp

BrainZooming

NOVEMBER 19, 2015

With the right combination of perspectives from outside your organization and productive strategic thinking exercises, you can ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to : Identify your organization’s innovation profile.

Creative Thinking

Creative Thinking Exercises Creativity Strategic Thinking

Strategic Thinking Exercises – Doing the Impossible with Nothing?

BrainZooming

APRIL 4, 2016

Innovation Strategy to Grow Your Business? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth. Download this free, concise eBook to : Identify your organization’s innovation profile. Brainzooming Has an Answer!

Strategic Thinking Exercises eBook Creativity

Fun Strategic Planning Exercises – 6 Last-Minute Ideas

BrainZooming

NOVEMBER 9, 2015

Frustrations with boring strategy sessions are probably why so many people visit our website looking for creative ideas on fun strategic planning exercises. Suppose however, you are in a strategy session where things are dragging. Split your whole group into smaller groups and turn your strategy work into a competition.

Exercises

Exercises Strategic Thinking Underperforming Technical Team eBook

Stages of Creativity – Creative Clicks for the Week by the Gal Friday

BrainZooming

OCTOBER 9, 2015

There are great links to the “Wisdom of the Ages” about creativity and ideation. It reminds me of the right way to critique ideas during an ideation workshop. We all know “No” is a bad word when ideating. Download our FREE “Taking the No Out of InNOvation eBook to help you generate extreme creativity and ideas!

Creativity

Creativity Ideation eBook Creative Thinking

Design Thinking Tools: how to use them to solve complex problems

mjvinnovation

NOVEMBER 10, 2020

Knowing how to use DT tools can transform even your daily routine into a problem-solving strategy. Ideation: collaborative brainstorming sessions with the help of tools to create innovative solutions. Ideation Tools. To go deeper into the subject, download our “DESIGN THINKING INNOVATION IN BUSINESS” EBOOK.

Design Thinking

Design Thinking Tools Design How To

Creative Thinking Skills – Creativity in No Time

BrainZooming

NOVEMBER 4, 2015

Innovation Strategy to Grow Your Business? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth. Download this free, concise eBook to : Identify your organization’s innovation profile. Brainzooming Has an Answer!

Creative Thinking

Creative Thinking Creativity eBook Strategic Thinking

Experts Love Innovation and Failure, but Hate Ned Yost

BrainZooming

OCTOBER 12, 2015

Innovation Strategy to Grow Your Business? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth. Download this free, concise eBook to : Identify your organization’s innovation profile. Brainzooming Has an Answer!