Thu.Nov 16, 2023

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Put Meaning at the Center of Your Business Model

Harvard Business Review

Most business models cover the bases nicely: how the company will serve customers better than rivals. But they don’t really explain why the company matters. Why should anyone care that your company exists? Why should they walk past your rivals in order to reach you? What’s your real differentiation in the eyes of target customers? Without good answers, you aren’t likely to stand out in the marketplace for long.

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How Walmart’s doula care investment will improve maternal health

Christensen Institute

Crisis. In the US, we are in the midst of a maternal health crisis. Our recently released report, If health is wealth, America’s working mothers are living in extreme poverty , highlights how this is not only an issue for mothers, but also for children, employers, and the nation. In it, we offer a pathway and framework for better health, and here I’ll highlight how the nation’s largest private employer, Walmart, is taking a leadership role, just as we propose.

Policies 111
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5 Ways Marketing and Sales Leaders Can Embrace GenAI

Harvard Business Review

Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based companies. The authors lay out what they learned in the survey, describe many of the potential benefits that AI has to offer marketers, and argue that it’s time for leaders in the f

Marketing 129
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Six Ways to Put Customers At the Center of Your Business

Innovation Excellence

GUEST POST from Shep Hyken It’s not uncommon to hear leaders say, “We must put the customer at the core of everything we do.” What does that really mean? I had a chance to interview Howard Moodycliffe for Amazing Business Radio.

Company 102
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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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Developing a Successful Business Strategy in China

Harvard Business Review

China is more important than ever in the global economy, which means that many companies have to develop a strategy for doing business there. But that’s hard to do, because in the aftermath of the Covid-19 pandemic the number of foreign journalists, businesspeople, academics, and executives on the ground has diminished dramatically. In 2019, there were roughly 3 million foreigners based in China, but today that number is said to have dropped to as low as 50,000.

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What is Innovation Management?

eZassi

Navigating Innovation Management: Implement a Scalable Process and Engaging Platform for Enterprise Ideation and Collaboration Creating Open Innovation Solutions Regardless of your organization’s innovation portfolio size or scope, every business needs a strategy and competitive advantage for growth and technological advancement. Supporting an innovative culture and adopting an innovation management platform across your company assesses valuable KPIs of the current pipeline and promotes future o

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Defining a Systematic Approach to Oil and Gas Real-Estate Portfolio Management and Optimization

Planview

Of the varieties of enterprise real-estate portfolios, the oil and gas industry claims some of the most complex asset inventories with the highest risk. As the market continues to evolve and regulatory obligations expand, oil and gas companies may find that the complexity of their portfolios has quickly outgrown the standard means of management, requiring more in-depth optimization techniques.

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Video Quick Take: Whole Foods Market’s Jason Buechel on Servant Leadership and Growing with Purpose - SPONSOR CONTENT FROM WHOLE FOODS MARKET

Harvard Business Review

Sponsor content from Whole Foods Market.

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Monitoring Trend Developments: How to Accelerate Weak Signal Detection

ITONICS

Weak signals are difficult to spot and interpret. The sheer volume of signals makes it challenging to monitor areas of interest to your business. Yet, as an innovation leader, you're expected to read the market and respond in a timely and competitive fashion. Automated monitoring that leverages machine learning makes it easier to notice early indicators of phenomenal change, helping you stay ahead of the curve.

Trends 36