Balancing your innovation portfolio: Does the 70-20-10 rule still apply?
Idea to Value
NOVEMBER 28, 2022
How much of your innovation budget and innovation efforts should focus on improving your existing business, and how much should seek to explore and transform your business for the future? This is one of the fundamental strategic questions which every business leader needs to consider. One of the best ways to assess what proportions your company should allocate to different types of innovation projects is by looking at your current and desired innovation portfolio.