Collaborating over videoconference makes you both less creative
Idea to Value
APRIL 29, 2022
Researchers have found that Zoom, Teams and other videoconference tools can stifle creativity. According to a new research study just published in Nature , collaborating with someone using screens instead of sitting face to face resulted in both participants being less creative. This was from a field and laboratory study looking at the creative performance of more than 600 people in a lab, and 1,490 engineers a company across offices in Europe, the Middle East and South Asia.
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