Digital technology is changing the innovation ‘game’
Paul Hobcraft
APRIL 27, 2017
Digital technologies are beginning to have a real impact on the methods, approaches, and rates of our innovation outputs. Social technologies are giving us real-time understanding. We continually learn, at our cost, that intuition and ‘gut feel’ on research set up and gathered weeks or more often months ago. This ‘knowledge is becoming out of date before we can learn from it and sometimes highly dangerous to follow or believe in some rapidly changing times.
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