What Bad Bunny, the Grammys, and business theory have in common
Christensen Institute
FEBRUARY 9, 2023
Reggaeton—a music style that originated in Puerto Rico with influences of Reggae en Español from Panama, hip hop, and other styles—has long served as a political and social platform, not just for Bad Bunny but for earlier reggaeton icons, such as Tego Calderón and Calle 13. So what is the right solution?
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