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IA Summit 10 - Day 1

Boxes and Arrows

After one too many unproductive kickoffs, Happy Cog reinvented its project definition process around full-day, interactive activities and collaborative design exercises. By identifying 7 surefire ways to confuse users, John Boykin helps us to understand how to avoid them and make our websites more successful.

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Your New Excuse to Get an Xbox

Boxes and Arrows

Imagine a website where visitors also feel and behave this way: they are engaged and focused, unaware of time, unselfconscious, and feeling rewarded. Game players have goals—to kill enemies, to find treasures, to amass wealth—just as web visitors have goals. What sound would you expect to hear when visiting intel.com?

Video 44
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Information Architecture for Audio: Doing It Right - Boxes and Arrows: The design behind the design

Boxes and Arrows

Usability Engineering for Audio Because audio differs, some of the established techniques used in web development cannot be applied audio. Wireframes, card sorting exercises or eye tracking can be used to evaluate information architecture or interface design, but these techniques do not work for developing and testing audio content.

Design 61