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Turning Reverse Engineering of Business Goals into Strategies

Tullio Siragusa

Turning Reverse Engineering of Business Goals into Strategies. In business it can be a creative process on how to bring about new change, and innovation. We talk about reverse-engineering outcomes into strategy, building and positioning for technology, and the ins and outs of storytelling. Business Reverse-Engineering.

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Creating Urgency: A Key to Success in Sales

Tullio Siragusa

Let’s dive into the answers with some concrete examples and strategies. Unconventional Strategies: Embracing Decisiveness One creative approach to instilling urgency is to challenge team members to embrace decisiveness in their personal lives. The Importance of Urgency in Sales In a competitive market, hesitation can be costly.

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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

By starting with empathy and understanding the needs of both sales and marketing teams, Design Thinking can create a shared vision and joint strategy that aligns with the goals of both functions. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

Example: In a conversation about service upgrades, the client mentions they’ve had a stressful week dealing with system failures. Example: If a client shares their struggle with low team productivity, instead of offering a solution right away, you might say, “It sounds like the team’s productivity has been a significant issue for you.

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Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

In this blog, we will explore how to use Design Thinking to score leads in a B2B environment, and why this approach can be a game-changer for your sales strategy. For example, you may discover that certain criteria are not as effective as you thought, or that you need to adjust the values assigned to each.

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Revolutionizing Sales Pipeline Management with Artificial Intelligence

Tullio Siragusa

This can be a time-consuming task for sales teams, as they need to manually review and score each lead. AI-powered Contract Reviews. AI can be used to automate the contract review process, which can be time-consuming and error prone. With AI, however, the lead scoring process can be automated.

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Embracing the Circular Economy through Enterprise Architecture

Tullio Siragusa

The Role of Enterprise Architecture in the Circular Economy Enterprise architecture (EA) refers to the practice of designing, planning, and implementing IT infrastructure and systems to support an organization’s goals and strategy. Organizations must be agile and responsive to these changes to stay competitive.