Navigating the Pitfalls of Google’s Performance Max for Online Advertising
Brunner
FEBRUARY 28, 2024
More than two years later, reviews are mixed. We’ve seen strong performance from PMax, but poor performance, too — and without data insights to understand how and why. We recommend that advertisers exercise caution using PMax, and we’re not the only ones. . We used CRM software and call tracking services to verify the leads.
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